What is AppSumo? When and How to Use it?

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Are you a student who wants to learn tech skills? Are you a learner who wants to enhance their professional skills? Are you a start-up business owner who wants to know about successful business strategy? Are you a business owner who wants various AI tools for their productivity and management?

If the answer to any of these questions is yes, you are in the right place. We are going to review a platform that is suitable for everyone. Its name is AppSumo and we are going to discuss its review here.

What is AppSumo?

AppSumo is a digital marketplace that provides different lifetime software deals. It contains various kinds of digital products such as courses, eBooks, software, and tools. You could buy various productivity, management, content creation, and learning-related digital assets at a fraction of the cost for a lifetime. It helps creators or learners to discover, buy, and sell digital products.

You can get access to new software products with 95 percent off for a specific time limit. Or, you can buy lifetime deals on products to save yourself from monthly fees. If you are an educational or tech expert who has created any software or digital asset, you can list it on AppSumo to sell it.

This platform was initiated in 2010 and the founder of it is Noah Kagan. He was surrounded by various famous and hard-working entrepreneurs, such as Neville Medhora, who helped him in growing this app. Medhora’s email campaign raises the email subscribers of AppSumo from zero to 750k. At this moment, more than 1 million entrepreneurs trust AppSumo to buy and sell their digital assets. According to their website, their users have saved 550 million dollars due to their lifetime deals.

What Types of Products You Can Buy or Sell on AppSumo?

There are two main categories of products you can buy or sell on AppSumo: Software and Digital Assets. Let's discuss them in detail.

Digital Assets

There are various kinds of digital assets on this platform that you can buy. These assets are mainly helping educators, learners, and freelancers. 

PDF Files: Different kinds of PDF files target specific topics and teach you every aspect of it. For example, there is famous YouTuber Ali Abadal’s PDF templates that contain a roadmap for growing a YouTube channel. 

Online Courses: There are online courses on this platform created by some famous entrepreneurs. The notable ones are created by Noah Kagan himself.

eBooks: You can find deals of collections of eBooks covering a specific topic. For example, there is a bundle of 10 SaaS Acquisition eBooks in a deal. You can buy it to learn how to have a successful SaaS business.

Softwares

You can find different categories of software deals on AppSumo. Some major categories are:

Productivity Tools: Project management software, note-taking tools, and time management apps are present on this platform at a very reasonable price. For example, UPDF and Socrates premium subscriptions are available in software deals.

Marketing Tools: Various marketing-related tools, such as social media management, email marketing platforms, and lead generation software, are available. For example, a Video to Blog lifetime deal is available that can convert YouTube videos into SEO blogs. Tarvent tool is another example that is automating email campaigns.

Design Tools: You can find different kinds of design tools, such as photo editing tools, stock photos and videos, website builders, and graphic design tools on the platform. For example, Unlimvideos and Unlimphotos have a growing collection of thousands and millions of free stock videos and photos. You can get them for 59 to 79 dollars.

Business Tools: Different software is there that address various aspects of the business such as handling CRM, streamlining accounting, and business projects. For example, NinjaPipe is a sales platform that can manage your CRM.

Developer Tools: You can build and maintain your websites with coding platforms, API management solutions, and hosting platforms. For example, DevBox is the best deal for developers as it contains cheat sheets and accessories that developers need. 

How to Use AppSumo?

Discover Deals: You just need to go on the website of AppSumo and start scrolling on it to find your desired deal. You could search the main keyword or name of the tool you are looking for. The app has categories, for example, Productivity, that can help you to find your desired deal. Every week, two to three deals are launched in the app, which is there for a limited time. So, you need to keep an eye on the platform to get them.

Read the Description: Now, read the description of your chosen deal. AppSumo has detailed descriptions of each product, telling us who should buy it and for what purpose. So, critically analyze whether you want the product or not. There are customer reviews of deals at the end of the description that can help you to know whether investing in it is worth it or not.

Purchase Access: Once you are satisfied, you need to proceed with the payment. There are several payment methods, such as e-check, wire transfer, PayPal, and ACH. Typically, you need to pay one time to buy lifetime access. AppSumo also gives you a 60-day money-back guarantee. So, if you are not satisfied with the product, get your money back within 60 days.

Download and Use: Once you have proceeded with the payment, you can download and use the software. You will receive instructions on how to download and activate the tool.

Benefits of AppSumo for Educational Stakeholders

Students

Students could get access to various kinds of learning platforms and digital assets on AppSumo. The learning material on this tool varies from productivity and mental health to various digital skills. There are masterclasses, courses, eBooks, and software for them.

For example, there is a basic guidebook, “Learn to Code in Google Sheets,” at an affordable range. There is a tool, “Reading. FM,” that could help students listen to their favorite book summaries and blogs. Ali Abadal and Noah Kagan have shared various masterclasses, courses, and ebooks on various entrepreneurship skills.

Freelancers/Professionals

Professionals and freelancers can also find different kinds of tools and software on this platform. They could enhance their productivity, upgrade their skills, or learn new skills through courses on AppSumo.

Freelance content writers, website developers, or social media marketers could find different productivity and management tools. Managers and accountants would also find various tools that could make them masters of their field. Buying from this marketplace would save a bunch of their money.

Moreover, AppSumo has a YouTube channel that has videos about experts of various niches discussing how they become successful. There are tips and learning material for freelancers and professionals who want to succeed in their professional lives.

Educators

Teachers or course builders could find various tools at an affordable range. There is a whole category of course builders tools on this platform that could help educators create mini-lesson plans or MOOC courses for their kids. Most of these courses are alternatives to Thinkific or Teachable. Some examples of tools present in the marketplace are QuizCube and Rocky AI.

Sellers

Various kinds of sellers who want to sell their digital assets or software could contact AppSumo. They could send their products, and the team would review them. If they think your product is ready to launch, they will allow you to do a listing. The revenue of the digital product would be divided equally, and you will get it every month. So, you could sell your eBooks, courses, PDF files, or software on this platform.

It provides various pros to sellers. The most obvious one is free and effective marketing. AppSump has millions of followers on social media platforms such as YouTube, Facebook, Instagram and Twitter. Millions of email subscribers regularly check AppSumo’s updates and are ready to invest in digital products. So, when this marketplace shares your product on their social media, it will give you a large audience in a few days. It allows users to share their honest reviews of your product. So, you could know where your product is lagging and what you could do to make it more effective. 

But, selling on this platform also has a few cons. Your product’s price may not reflect the true value of your product. Moreover, they have high commission rates and strict assessment policies.

Enterprises

Large businesses and entrepreneurs could use AppSumo to buy software and tools for their businesses. They could boost the productivity of their team and manage the workflow without spending a fortune on AI tools. Notch, Qura, Amwork, SuperOkay, and Blue are some amazing sales and operations tools that are available on this platform in the form of cost-effective deals.

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